an agentic platform that connects the entire fashion product lifecycle in one continuous workflow
Horizontal image models make stunning pictures and useless tech packs. We argued the win in fashion design goes to whoever owns the domain detail — the terminology, the CAD files, the retail-ready output — not whoever has the best general model. We led the $24M Series A in January 2025.
The memo's phrase was that gen AI could be fashion's great equalizer: raw data to design concepts in minutes, for luxury and mass market alike. What made Raspberry the vehicle for it was that the company builds its own models and fine-tuned ControlNets rather than wrapping someone else's — so what comes out the other end is a 2D technical drawing and a CAD file, not just an image.
PE analyst at KKR covering retail → Product/ML leadership at Amazon AWS, DoorDash, Catawiki → founded Raspberry after DALL·E and Stable Diffusion shipped in late 2022.

As Raspberry continues to grow, each Berry will be given the opportunity to grow alongside the company and push beyond their comfort zones. We choose growth over comfort, and learn from our mistakes.
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Nike has Just Do It. Our version is similar — don't wait or ask. Just do. We want to be nimble and move fast, and in order to do that you can't wait on blockers. You are trusted to make decisions swiftly with reason and data.

A wrong decision doesn't ship a bug. It ships inventory, margin loss, and brand risk. The AI advantage in fashion isn't speed. It's speed to clarity.

AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.

Annual company offsite that brings the whole team together
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Flexible working options: New York office available for hybrid work; Remote first culture.
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Strategic Account Executive, OTE $250,000–$350,000. Strategic Customer Success Manager, $160,000–$170,000 plus 25% variable. Product Marketing Manager, $150,000–$190,000. Growth Marketer, $140,000–$180,000. GTM Associate, $90,000–$110,000.
Cheryl Liu didn't start Raspberry AI just to build a company. She was building the freedom to own her life. After immigrating to the U.S. at five and growing up with little financial stability, Cheryl developed a deep need for independence.

For the first time in history, you could rapidly create hundreds of designs in a way that you could never do before.
Cheryl Liu
Founder & CEO
There's a lot of terminology behind that sweater that a Midjourney does not know.
Cheryl Liu
Founder & CEO