Concept & Merchandising Associate

What You'll Do:
Concept Planning
- Develop and maintain the merchandising calendar, aligning seasonal trends, cultural moments, and business priorities to drive monthly concept planning.
- Independently and collaboratively lead the development of monthly concepts, translating trend insights, social listening, and market analysis into clear product directions.
- Create compelling concept decks that define product vision, styling direction, key items, and storytelling while ensuring alignment with brand identity and revenue goals.
- Identify white-space opportunities through trend research, competitive landscape analysis, and consumer insights.

Product & Merchandising Development
- Partner closely with Design and Product Development to translate concept direction into commercially viable products.
- Support the development of each collection by identifying key looks, hero products, and selling points that balance creativity with commercial potential.
- Provide merchandising input on silhouettes, category mix, pricing strategy, and trend relevance to drive strong sell-through and margin performance.
- Track product development progress to ensure concept vision is executed effectively from ideation to final product.
- Provide merchandising support for retail stores, assisting with product selection and assortment alignment.

Collection Launch & Cross-Functional Collaboration
- Collaborate with Creative and Marketing teams to ensure concept storytelling and visual direction are clearly communicated across campaigns, content, and site merchandising.
- Support cross-functional alignment across Design, Production, Operations, Creative, and Marketing to ensure successful product launches.
- Provide concept context and product insights that inform campaign narratives, styling, and product storytelling.