Marketing Specialist

1. Marketing
-Plan and execute local marketing activities to support brand awareness and business growth in the Korean market.
-Assist in planning the marketing calendar based on local trends, seasonal campaigns, and business priorities.
-Monitor campaign performance and provide regular market and competitor updates.

2. Performance Marketing
-Plan, execute, and optimize digital performance marketing campaigns across Meta, Google, Kakao, and other paid media platforms.
-Monitor key performance metrics including ROAS, CPA, CTR, CVR, and customer acquisition cost.
-Analyze campaign performance and recommend optimization strategies to maximize marketing efficiency.
-Work closely with internal teams and external agencies to improve campaign performance and achieve business goals.

3. E-commerce & Marketplace Operations
-Manage day-to-day operations of the Korean e-commerce business, including product launches, promotional setup, merchandising, and campaign execution.
-Coordinate homepage updates, product categorization, pricing, and promotional activities to maximize sales performance.
-Support marketplace operations (e.g. Zigzag and other local platforms) including campaign planning, product exposure, and operational execution.
-Monitor key e-commerce KPIs including traffic, conversion rate, AOV, UPT, and sales performance.

4.Social Media & Community
-Manage local social media channels and support content planning across different platforms.
-Keep up with local fashion, lifestyle, and social trends to identify marketing opportunities.
-Support community engagement and help strengthen Cider's brand presence in the Korean market.

5. Other Ad-hoc Projects & Tasks
-Conduct market research and competitor analysis.
-Support cross-functional projects and other business initiatives as needed.