About the role
Posted
The role
As the Growth Marketer for Co:Create Ink, you will play a crucial role in shaping our acquisition strategy and building a community around the Co:Create Ink platform. You’ll develop, implement, track, and optimize paid acquisition campaigns across various media channels. You will work closely with our content team to craft and deliver compelling campaigns that reach our target audiences. You will analyze results, test creative, and optimize content for our target audiences. You’ll identify growth opportunities and implement innovative strategies that deliver acquisition, retention, and loyalty.
This role is a part-time role.
You’ll get to
* Create and execute content marketing campaigns that increase Co:Create Ink’s visibility, engagement, and community growth
* Generate and curate engaging content, including graphics, videos, blog posts tailored to our audience and optimized for search
* Develop and execute growth strategies aimed at increasing platform adoption, user engagement, and revenue growth
* Analyze performance data and develop reports that provide insights into marketing performance
* Collaborate with the product team to enhance the user experience based on consumer feedback and data
* Stay up to date on all things related to the tattoo industry and have a finger on the pulse of the industry while applying that knowledge to future strategies
* Manage and run the Ink loyalty program to enhance user retention and brand loyalty
Who we are looking for
* 5+ years of experience in growth marketing with at least 1 year of that experience at a startup
* 3+ years of proven experience managing paid advertising channels and media buying (with emphasis on Instagram)
* Able to manage SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
* Strong analytical and quantitative skills with a deep understanding of metrics, optimization, and growth models
* Highly creative and have experience in identifying target audiences and devising digital campaigns that engage and convert.
* Able to optimize landing pages and user funnels.
* Experience running a/b tests and other experiments.
* You have a solid knowledge of website analytics tools.
* A motivated and driven self-starter
* Ability to work independently and manage multiple priorities in a fast-paced, dynamic environment
* Strong problem-solving skills and ability to think creatively.
* A passion for the art and tattoo community, with a keen understanding of how to build and nurture relationships in this space