Careers at Flash Hoops

Veronica Peterson, born in Gary, Indiana and raised in Chicago, was introduced to basketball by her father as a toddler. She committed and played the sport throughout high school, college, and eventually professionally abroad. While competing overseas, she developed an interest in business and decided to pursue a masters degree in computer science so she could build companies that had a purpose. As a result, she founded FlashHoops, a mobile platform that helps children learn math while receiving one-on-one basketball skill training from their favorite athlete.